This document sets out the terms and conditions upon which you as the Participant have agreed to participate in PRIMI’s (“the Promoter”) promotional competition (“the Competition”).


  1. By participating in the Competition, the Participant is agreeing fully and unconditionally to be bound by the terms and conditions herein and to the Promoter’s decisions, regarding to all matters related to the Competition, which decisions are final and binding.
  2. The Participant understands that the Promoter will not enter into any correspondence, or discussion surrounding the Promoter’s decision regarding the Competition.
  3. This Competition will begin at:
    1. 10:00 am on 13 April 2018 and end at
    2. 12:00 pm on 13 May 2018.
  4. No late entries will be considered.



  1. The Competition is only open to South African citizens and residents over 18 (eighteen) years old at the time of entry.
  2. Participants must be currently living in South Africa to be eligible to win the Prize.
  3. Participants may only enter the Competition using their own real name, personal details and personal email address.
  4. The following people are excluded from participating in the Competition:
    1. any director, member, trade partner, employee or agent of, or consultant for the Promoter or any other person who directly or indirectly controls or is controlled by, the Promoter;
    2. the immediate family or household member of each such employee; and
    3. a supplier of goods or services in connection of the Competition;
  5. The Promoter reserves the right to either select an alternate winner or to not award the Prize to the Winner, if the Promoter is aware, becomes aware or has reasonable grounds to believe that the Participant is not eligible to participate in the competition or to be awarded the Prize, for any reason.
  6. The Participant may only win if s/he fulfils all of the requirements of the Competition.


  1. These Official Terms & Conditions are final and participants agree to abide by these rules. Failure to abide by any of the rules will result in the Participant’s entry being voided.
  2. The Participant can enter the competition by following these steps:
    1. Complete the Unlock Freedom steps on the campaign landing page
    2. Share the campaign from the campaign landing page using the #UnlockFreedom
  1. The Participant may enter this promotion only once.
  2. The Promoter will endeavour to contact the Winner by the contact details provided in the entry within 14 (fourteen) days of the draw date.



  1. The winners will receive the following as a prize:
    1. A coupon to the value of One Free Margherita Pizza or one Bowl of Napolentana Pasta or one Corona  to be used at any PRIMI restaurant in South Africa on a spend of R150.
  2. The Prize is non-transferable and non-negotiable and may not be redeemed for cash or any other consideration, unless agreed to by the promoters in writing.
  3. The Winner agrees to co-operate fully with any trade partner providing a promotional activity as part of the Prize.
  4. The Winner will take part in any and all of the Promoter or the Trade Partner’s reasonable media requests relating to the competition or the Prize. These requests may include, inter alia:
    1. photographs of the Winner;
    2. photographs of the Winner and their Prize;
    3. videos of the Winner and the Prize; and
    4. interviews and any further promotional activity.
  5. The Promoter reserves the right to publish the name of the Winner on social networking pages and websites operated by the Promoter as well as in connection with any other promotional activities which the Promoter undertakes.