#PRIMIENERGY IS BORN

Those entrepreneurs were our very own, Peter Castle and Francesco Zanasi. And their vision materialised in the PRIMI WORLD brand. Now, PRIMI is a leading South African brand that is expanding to international territories.

Infused with what Zanasi and Castle refer to as PRIMI Energy, the brand has captured the hearts and minds of, well – everyone. That’s because no one is excluded from the PRIMI space and philosophy. It’s everyone’s restaurant.

PRIMI Restaurants,PRIMI Roastery,PRIMI Express.It’s a brand in a constant state of evolution.And we all lived happily ever after.