Primi Rewards

Primi Rewards

Spend at Primi and you'll earn 3.5% back in points. These points can then be redeemed against future visits to Primi Piatti, Primi Xpress, Primi Caffe or Primi Roastery.

Primi Card Holders are exclusively entitled to additional once-off member only offers! You will be ranked every 4 months according to your spend.

The more you spend, the more you earn.

Sign up is simple

  1. Fill out a form in store and start earning points immediately.
  2. SMS 'LINK PRIMIWORLD' followed by your Card Number to 33649 to register for a virtual card..
Sign up is easy

Get to the next level

  • Platinum Member

    If spend is in excess of R6000 within 4 months, you are graded as a Platinum member and your account is credited with 6.5% of your spend in that period. Total reward 10%

  • Gold Member

    If spend is between R4000 and R6000 within 4 months, you are graded as a Gold member and your account is credited with 3.5% of your spend in that period. Total reward 7%

  • Silver Member

    If spend is between R2000 and R4000 within 4 months, you are graded as a Silver member and your account is credited with 1.5% of your spend in that period. Total reward 5%

  • Orange Member

    If spend is up to R2000 within 4 months, you are graded as an Orange member and you will receive the normal 3.5% of your spend, but no extra credit.

Redeeming your points

Points are redeemable 7 days after accumulating them.

Hand your card to your waiter when settling bill and advise as to how many points you would like to redeem against your transaction. A statement of all your transactions and your balance (number of points) can be obtained in-store as well as by going to the LOYALTY MEMBER LOGIN.

Points on a specific transaction will only reflect 7 days later.